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Primary Colors
The Serenity of Blue

The Celebrity brand colors are PMS 648 blue and white. PMS 648 should always be the prominent color across all communications. We recommend using PMS 648 for headlines and primary background colors. The Celebrity logo when viewed in color should only be seen in PMS 648 (or its CMYK, RGB equivalent) or knocked out of a field of PMS 648 to white. White should also play a lead role in all communications.

The designed page should never become cluttered with imagery and text to the point of confusion. Instead, a clean, well organized grid should always be the goal. A peaceful sense of quality and serenity is the desired effect.

PRIMARY BRAND COLORS

PANTONE® 648 C
C100 M65 Y0 K55
R0 G47 B98
BRILLIANT WHITE