Creative Tools : Color Palette : Teritary Colors

Tertiary colors of a rich red Mahogany wood texture, PMS 424, PMS 167, PMS Metallic 8201, and a special "cool metallic blend" are available to help tell a more enticing brand story of quality and ahhh. These colors should be utilized for callouts, highlights and details.

The secondary and tertiary colors have been introduced to the Celebrity brand palette to better communicate the 3 natural elements of the brand: the beauty of water, the precision of the fleet, and our rich warm interiors. Together, they all work to communicate—the extraordinary feeling of ahhh.

TERTIARY SUPPORT COLORS

MAHOGANY WOOD Download EPS	PANTONE® 167 C C0 M60 Y100 K17 R212 G84 B0	PANTONE® 8201 C C25 M0 Y0 K25 R144 G180 B198	COOL METALLIC BLEND Download EPS	PANTONE® 424 C C0 M0 Y0 K61 R99 G99 B99

 

Color Example:

These two examples show the use of the primary and secondary colors. The cover example on the left is made up of the primary Pantone® 648 and the Horizon Ribbon Detail of Pantone® 2935 and 298 with just a touch of the tertiary color of Pantone® 8201 (25, 0, 0, 25) used to highlight the destination. The example on the right demonstrates an overall clean white palette with the headline and main copy block made up out of the primary and secondary colors of Pantone® 648 and 2935. The secondary color of Pantone® 298 is used as a bright spark of color to bring attention to the ship name, while the tertiary colors of Pantone® 424 and 8201 (25, 0, 0, 25) are used for the remaining information of itinerary and graphic bar highlighter.

Color Example:

This example shows the use of the tertiary colors as callouts, highlights and details. The headline and main copy block are made up of the primary Pantone® 648 while Pantone® 424 serves as the primary copy color. Pantone® 167 is used as a small copy highlight as well as the highlighted box (the mahogany wood texture is used to draw special attention to this detail).