Celebrity Logo 
To achieve a more pleasing relationship, we recently adjusted the thickness and spacing of each letter of the logotype and decreased the logotype to the proportion of the X logo. Increasing the weight of the logotype increases the prominence of both logotype and logo while unifying them as one.
The registration marks plays a critical role in the balance and symmetry of the final design. The proportions should never be altered, as it creates the true center of the logo as well as it's flush right and flush left measurements. All too often this important element is not considered in the design of a logo.
