Celebrity Logo 
The new Celebrity Horizon Ribbon has been designed to symbolize the horizon at sea. It gives new meaning and freshness to the brand and sparks the fantasies of travel.
The Horizon Ribbon is made up of a defined proportion of white, PMS 2935 and PMS 298. These secondary colors serve in a supporting role to invigorate the traditional elegance of the classic Celebrity PMS 648 blue.
The Horizon Ribbon's blues visually add sparkle and power to the brand, while communicating the peace, tranquility and perfect balance of sky and water—it signifies the journey ahead, the adventures yet to be had and the sights yet to be seen. The new Celebrity Horizon Ribbon adds another dimension to the brand's graphic communications.
Wherever possible the Horizon Ribbon should be used graphically to split the page in half, often separating two images while defining a clear hierarchy of information above and below its central threshold. When the design prohibits this from happening, the graphic element of the Horizon Ribbon should be locked-up with the logo in its exact proportions to add a brand spark of color and consistency to all communications—from inaugural ribbon cuttings to online and printed marketing manifestations.
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The Horizon Ribbon system is a brand signifier and therefore it should not be used as a graphic element to house headlines or taken out of context to visually decorate the printed page.
Once this identifier is established, you may choose to use the Horizon Ribbon elsewhere within the design, but only in balance and proportion to the guidelines that are established here. Remember, less is more.
Fight the urge to use the Horizon Ribbon as a decorative element as this will quickly erode its impact and purpose.
Give The Logo Space:
The one rule to adhere to is that the proportion of the logo to the thicknesses of color banding should not be altered. Meaning that if you desire to have a larger logo or a smaller logo on the page, the color banding scales up or down accordingly.
Example 1:
Because we have a field of white, always use the version of the Horizon Ribbon that works for this situation (shown here with the ribbons of color on the top). The headline is set within the Horizon Ribbon, while this works here, a caution should be noted to adding too much copy within the bar as it will invade the space and erode the branding of the Celebrity logo (this area is best reserved for the title of the collateral only).
Example 2:
Another design solution that could be explored would be to use color-blocking to house the Horizon Ribbon system and create the concept of the "horizon" with a continuum of photography, this allows the headline to comfortably sit in the field of blue above. Note that the Celebrity logo always is located in relationship to the Horizon Ribbon.
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Horizon Ribbon Proportions:
The size of the logo dictates the proper proportions of the Horizon Ribbon. A simple 1 - 2 ratio is followed to define the measurements of each color band that makes up the Horizon Ribbon.
The thickness of the logo letterforms define the thickness of the white bar.
The light blue bar is twice as thick as the white bar.
The medium blue bar is twice as thick as the light blue bar.
And the dark blue bar is defined by the thickness of all three color bars on top and bottom of the X in the logo.
White Bar = 1
Light Blue Bar = 2
Medium Blue Bar = 4
Give The Logo Space:
When using the logo in the Horizon Ribbon, do not crowd it into the band of blue. If a larger logo presence is desired, increase the logo and the entire Horizon Ribbon as one complete visual system.
There are several options to work with, depending on your design. When you are using the Horizon Ribbon over a photo it is best to use the option with the color bands located on the bottom, allowing the white to be seen. The options below show the color banding across the top. These work well when the Horizon Ribbon is being used against white so that the white bar is always visible.
The Celebrity logo can be positioned flush right, centered, or flush left, depending on your desired design vision. The color bands also have the option of fading to the solid Celebrity PMS 648 blue (this option works well when you wish to activate the printed page and create a natural optical flow to the logo)
Balance And Proportion:
The one rule to adhere to is that the proportion of the logo to the thicknesses of color banding should not be altered. Meaning that if you desire to have a larger logo or a smaller logo on the page, the color banding scales up or down accordingly.
Example 2:
Another design solution that could be explored would be to use color-blocking to house the Horizon Ribbon system and create the concept of the “horizon” with a continuum of photography, this allows the headline to comfortably sit in the field of blue above. Note that the Celebrity logo always is located in relationship to the Horizon Ribbon.
Horizon Ribbon Options:
When the Horizon Ribbon is located on the bottom, it is best to use over a photo or within a field of the solid PMS 648 blue so that the white of the Horizon Ribbon visually shows up (see example).
Horizon Ribbon With Fade Options:
These work best when you wish to activate the printed page and create depth, motion and a natural flow. Always use the fade on the opposite end of the logo and allow for plenty of pure color to be seen.
Horizon Ribbon Options:
These work best when the Horizon Ribbon is used against white so that the white bar is clearly visible.
Horizon Ribbon With Fade Options:
These work best when you wish to activate the printed page and create depth, motion and a natural flow. Always use the fade on the opposite end of the logo and allow for plenty of pure color to be seen.
Color Blocking:
The proportion of PMS 648 blue can be expanded to house headlines and create large dynamic fields of solid color. However the band of PMS 648 blue should never be used in a thinner proportion to the original ratio.
Example:
These examples show how effective color blocking of the PMS 648 blue can house headlines and produce dramatic visual proportions. Only use PMS 648 blue to color block.
Black And White:
In addition to PMS colors and the CMYK/RGB equivalents, a complete set of black and white options (100%K, 70%K and 40%K) are available when color simply is not an option.
