Multi-Destination DM Samples:
By designing the mailing as a vertical, we are able to utilize the Horizon Ribbon system as a central divider for large fields of color-blocking and images. The central horizon theme works well to organize and communicate our many features, and by utilizing color-blocking, we are able to avoid a consistent bar graphic throughout the piece, possibly interrupting the natural flow and beauty of the communications.

Multi-Destination DM Postcards:
The interior cards show the Horizon Ribbon system continuing as a central divider. Both destination cards and ship focused cards are handled in a similar fashion—positioning two compelling images together that help to tell a more complete story. The back of the cards follow the clean grid established by the central theme of the Horizon Ribbon system, with the top portion communicating the destination/trip details while the bottom half sets the mood with a strong headline and a simple paragraph describing the adventures ahead.

